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        Next   03/21/01 
        (continued) Even 
        more PR tooth gnashing...
 
         
          Fashion 
            Week reviews from the runways in New York, Milan and Paris The eLUXURY 
            Magazine offers front row insight into the latest trends, hottest 
            products, and exclusive fashions as they come down the runway. eLUXURY 
            readers will have an insider's look at Fashion Week with daily reviews 
            straight from top designer shows, such as Donna Karan, Michael Kors, 
            Christian Dior and Louis Vuitton.  
          My 
          heart is beating faster. Is that normal?   
         
          Fingertip 
            access to the hottest, hard-to-find luxury brands in the categories 
            of Fashion, Beauty, Home, Gourmet and Leisure.    
        It 
          is at this point that I've not only stopped reading, but that I've called 
          a psychiatrist to try to find a way to mentally block the images this 
          press release introduced into my mind.    
        eLUXURY 
          redefines online luxury shopping by bringing more than 110 of the finest 
          brands in the world to the Internet (many featured exclusively at eLUXURY), 
          including Louis Vuitton, Bvlgari, Salvatore Ferragamo, Baccarat, La 
          Perla, by Terry, Christian Dior, T. Le Clerc, Thomas Pink, Bernardaud, 
          Alessi, Dom Perignon, Connoisseur Brands Caviar and Christopher Norman 
          Chocolates.  
          "Bvlgari." 
          Hee hee. That's a cool name. He probably went from being a cold-blooded 
          Eastern European contract killer to doing fashion design after the Cold 
          War. And then Sergei, his ex-partner comes in and asks him to do one 
          last assassination of an opposition leader.    
        Sergei: 
          Alexi Bvlgari. Your former government needs you.
 
  
          Bvlgari: 
            No. I cannot leave my hand-stitched leather handbags.    
        Oh 
          crap. There's more press release:    
         
          - 
            more - Page 2 of 2/eLUXURY.com    
        
        
        This 
          is funny because it's in an e-mail.    
        Online 
          Personal Shoppers: eLUXURY e-concierges Specially trained customer service 
          representatives offer personalized attention by phone, fax or e-mail. 
          Whether providing expert details about the leather and stitching on 
          a particular handbag or helping callers pinpoint that perfect gift for 
          someone special, eLUXURY's e-concierges can be reached by calling (877) 
          890-7171 or via email.  
        
           
            |  
                 I still can't get over the hair cube thing. 
                  People pay actual currency for this, right?
 |  This is, 
          my guess, the most rewarding job in the world. Screw cancer research. 
          Forget helping the homeless. You are best serving the needs of humanity 
          by helping an exceedingly rich person who doesn't even have the self-motivation 
          to click a few mouse buttons to find that perfect $4,000 Tubogas bracelet.  Can you 
          nominate yourself for a Nobel Peace Prize for that? Because, sir, you 
          are on your way.  
         
             "Luxury 
            is now accessible to everyone via the Internet," said Ronni Heyman, 
            style director for eLUXURY.com. "eLUXURY provides the perfect 
            solution for fashion trendsetters who may not have access to designer 
            boutiques or who simply enjoy the convenience of shopping from home."    
        Ronni 
          is bringing luxury to the masses. So, all of you fashion trendsetters 
          in Boone County, Nebraska -- be on alert. You don't need to book any 
          more trips to Milan. Ronni is going to change your life.    
         
          eLUXURY 
            is the authoritative address for Today's Style, Tomorrow's Trends 
            on the Internet, offering a selection of the world's most renowned 
            luxury merchandise and services, all delivered with unparalleled attention 
            to detail and customer service. eLUXURY is owned by LVMH Moët 
            Hennessey Louis Vuitton SA Ð the world's leading luxury products group; 
            Europatweb, the Internet industrial arm of Group Arnault, which is 
            privately owned by LVMH's Chairman and CEO, Bernard Arnault; and by 
            the Company's management, either directly or through stock options.  
          Booooring. 
          Give me more fashion! Make me palatable! Change my life, Ronni! 
          Ronni! I love you! Let's run away together and steal designs together! 
          Be my personal fashion adviser, Ronni! eLuxuriate me! Thus endeth 
          the press release.  Previous      
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