Gifts!

21 Nov

Every year around this time I usually put together a holiday tech gift guide for the Statesman and a separate one for Television Without Pity, working off a big master list and then deciding which items should go where (with a little bit of overlap).

This year the gift guides diverged a little more than usual because we decided to make the Statesman one more locally focused with products produced by Austin companies or powered by Austin technology (or, in a few cases, just stuff that would appeal to Central Texans). So the TWOP gift guide ends up being a lot more general and TV-focused while the Statesman one has a more local feel.

This is probably way more information than you care to have.

Which is all to say that while these packages often look really easy: just a bunch of product images with really short descriptions, they’re a huge challenge to put together. I save email pitches all year in a folder called “Gift Guide Tech” and I literally go through those emails one by one when it’s time to put these stories together. This year there were about 170+ emails and more kept coming in as I was working on it. Some of those emails included information for 10 to 20 products each. I used to put all my picks in one big Excel spreadsheet and work from that, but this year I ditched the spreadsheet and just made a simple list and that saved me a little bit of time.

I’ve been trying in general to save time on the things I do and not waste it, especially at work where it feels like deadlines are closing in and the year is already drawing to a close.

Like most of you, I’m just hanging on for Turkey Day, looking forward to just relaxing for a day or two and not thinking too hard about what’s left to do in 2011, which has proven to be a challenging, very weird year for me that I’m still trying to figure out.

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