So… cowboys. They are dusty! And aliens. They are often shiny or slick with grossness! Put them together and you have… this movie thing.
Despite the potential of this concept, I wasn’t too thrilled about the initial trailer that ran during the Super Bowl; it feels way too on the nose and like a grim, money-extracting mechanism you install in a movie theater, not unlike an obligatory system software update.
The trailer we ended up looking at for our latest Trailers Without Pity video is a little more lively, but that’s like saying an old, sedentary man barely clinging to life is more sprightly than most zombies. It’s not exactly a useful comparison.
In any case, here’s our video for the Jon Favreau-directed Old West alien invasion movie Cowboys & Aliens.